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Marketing plans for 2020 were turned upside down, and as brands look ahead to make plans for 2021 there are still a lot of questions. Trade shows, festivals, events and even grocery shopping will never look the same, and brands and marketers are tasked with finding effective ways to reach their consumers. Now more than ever, the world is shopping online and looking to influencers – and brands will be smart to do the same. image via: @camillestyles 1. Life, as it relates to ga

As most of us straddle between being worried and restless, the last thing we want to be served up on our favorite influencer’s feed is an #ad that is trying to sell us something that seems out of touch. Influencers are a critical part of the marketing mix now more than ever as they have the unique ability to speak to, and be a resource for your target audience. Now is not the time to push sales through your influencer partners, but to provide value to your shared audience, wh