As we near the end of the year, the upcoming food trends begin to roll out and we love to geek out on them. As food publicists, it’s so interesting to see what has resonated with consumers and vital for us to keep a pulse on trends in the industry to best advise our clients on how to reach their target audiences in a meaningful way.
image via @themodernsavor
Focus on Wellness While stay-at-home orders may have initially turned the “freshman 15” into the “COVID 15,” consumers have increasingly directed their focus on wellness, especially when it comes to food. They’re looking for nutrient-dense foods that kick sugar and provide the benefits of supplements. This includes products that incorporate superfoods, probiotics, broths, sauerkrauts, Vitamin C, mushrooms, and adaptogens to help reduce stress and boost immunity.
Brands to Try
Madhava: clean, simple, Allulose sweetener, because it’s about to be all about that Allulose and other natural non-sugar sweeteners
Simple Mills: crackers, cookies, baking mixes, bars and more made from whole foods with no artificial ingredients
Sweet Crude: CBD-infused, non-alcoholic canned cocktail for those that don’t drink or are sober curious
image via @spicewalla
Making Home Meals More Epic Being at home gave rise to more cooking and baking this year. Going into to next year, home cooks are looking to make their meals even more epic. This includes going big on weekday breakfasts (some of us at SPPR have been treating ourselves to pancake breakfasts on Fridays) and elevating classic dishes with a spin on pantry basics like flavored salts and seasonings, infused honey, etc.
Brands to Try
Kelly’s Jelly: pepper jellies and preserves made in Oregon to complement any dish – sweet or savory
Spicewalla: a high-quality spice brand that offers a wide variety of spices, herbs, seasonings, salts and rubs to add big flavor to home cooked meals
Cucina & Amore: sauces, canned artichokes and organic pasta to take your next Italian night to the next level
image via @mushroomjerky
The Snack Revolution Move over celery & peanut butter, mixed nuts, and cheese & crackers (you’re still good, but), more interesting snacks have arrived and they’re here to stay. There is going to be a continued spike in snack innovation including all kinds of chickpeas, goodies made with up-cycled ingredients, fruit and veggie jerkies, and snacks that are healthy & shareable.
Brands to Try
Epic Provisions: great-tasting, high-protein meat snacks made with 100% grass-fed meat that satisfies hunger
Cocomels: coconut milk caramels to curb the 3pm sweet tooth and share with a friend
Pan’s Mushroom Jerky: a delicious umami treat for vegetarians and meat-eaters alike