Over the last ten years
we have launched:
40+
90+
Products
50+
Pop-Ups + Events
100+
7 Billion+
Impressions Earned
Influencer
Campaigns
Brand
Partnerships
Alden's NICM Campaign
To build buzz and generate brand awareness for Alden’s Organic during National Ice Cream Month, SPPR partnered with macro and micro-influencers to create summer-focused ice cream content and host a giveaway for a year’s supply of ice cream to a member of their audience and nominated friend.
Results
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22 influencer partners
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1.5m+ impressions earned
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4,543 new Instagram followers gained organically
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4.5k organic Instagram giveaways
Union Wine Company's Media Relations
SPPR officially introduced Underwood wine in a can to media in 2014, aligning the brand with emerging tastemakers to build credibility early. The thoughtful and interactive introduction established a strong foundational relationship with media that the brand continues to benefit from today.
Results
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Inclusion in over 3,400 media placements and social posts from 2013 to June 2020, earning over $41.6 million in estimated advertising value
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Two “viral” media moments secured: once during launch and again for the “Canbassador” in 2017 - which earned 327M+ impressions in the first 48-hours
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Featured in Fast Company 2018 list of Most Innovative Companies - a list that had not included a wine brand in almost a decade, until then
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Oregon Wine Press names Union Wine Company founder and owner Ryan Harms their 2019 Person of the Year
Tillamook's National Cheddar Day
SPPR worked with National Day Calendar to make National Cheddar Day an official holiday to celebrate Tillamook’s 110th birthday. A mix of media relations, an influencer campaign, and outreach to brand and chef partners made the first-ever National Cheddar Day a huge Success for the brand.
Results
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75 million+ impressions
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900+ social shares from 50 influencers nationwide
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26 social shares from Brand Partners and Chefs
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16 earned media placements in key consumer publications like Food & Wine, Betters Homes & Gardens, Fox Broadcast, and more
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By the end of the day, #NationalCheddarDay was trending on Twitter
Sweet Crude
Joy Shipments
To launch Sweet Crude’s new CBD cocktails, OG Tonic and Mellow Mule, and increase brand awareness in Austin, Texas, SPPR reached out to local Austin media, trade and national consumer media, and conducted product seeding to 30 nano and micro-influencers.
Results
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371,060,456 Impressions earned and 116 media introductions made between Dec. 1, 2020, and Feb. 12, 2021
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36 Sample shipments sent to 20 Influencers and 16 media, resulting in 14 Instagram posts & stories and 10 press placements
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29% Increase in authentic Instagram followers
Rodelle Customer Insights Campaign
Results
SPPR curated a micro-influencer roster with highly engaged audiences to create valuable recipe content and secure meaningful brand feedback and data through the integration of polls and giveaways.
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10 micro-influencer partners
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114+ blog posts and social shares across Instagram, Pinterest, Twitter, and Facebook
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1 million+ Impressions
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31k+ engagements
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60+ consumer responses to “how do you use cocoa powder in your kitchen?”
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10 influencer responses to pivotal consumer insights questions
Premier Protein Influencer Retreat
SPPR executed a 2-day retreat experience in Palm Springs, CA that immersed 10 influencer attendees in the Premier Protein brand and inspired content creation. SPPR created ample shareable moments through custom decor, swag, activities, and meals.
Results
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Over 3 million impressions earned
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138 social shares across Instagram, Twitter, and Facebook
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15 local tastemaker vendor partners secured
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10 influencer attendees
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Content creation for Premier Protein marketing and social channels
