Having a firm understanding of your target consumer is critical in growing your brand, but it may not be the first thing you think of when it comes to setting your PR team up for success.
Here are three ways you can maximize PR efforts by understanding your target audience:
Hone in on securing press placements in publications your target audience reads and looks to as a trusted source for expert advice and inspiration
Partner with influencers who speak to your target audience and can create content that will provide value to them, solve their challenges and meet their needs
Collaborate with like minded brands your audience is also interested in to further expand your awareness and brand affinity
Pro Tip: Your audience will be ever evolving as the world does, so make sure to leverage PR to have conversations and get feedback from your consumers to stay on top of their needs and preferences.