Let's chat: Is Instagram still right for you? 📲 The platform is our strongest social profile, but for some brands and creators, it might not be, especially with the newest announcements from Facebook's Adam Mosseri. The 🔑 is to look at your audience and see what apps they're spending their time on, then leveraging those platforms to reach them.
Here are a few insights on other leading social platforms in case you might be wondering if utilizing them would benefit your social strategy:
⭐ Tiktok - It's no secret that video and TikTok have taken over. This platform is a hub for creativity with an algorithm that allows so much potential for discovery. Creators are now partnering with brands on the app while brands also have the ability to create engaging, trending content. Their newest update: you can now upload videos up to 3 minutes long.
⭐ Facebook - Yes, Facebook! While this platform has changed so much, they still have over 2.7 billion monthly active users, the largest of any social network. Nearly half of all Facebook users are active each day, and they spend half an hour or more on the site. The real movement is coming from connecting users with brands through groups, events, and paid ads.
⭐ YouTube - YouTube has the distinguished position of being the second largest search engine in the world. What does this mean? Instant SEO for your content! For brands in the food space, content here could look like a recipe or chef series. For creators, sharing videos on anything from how to edit photos to DIY crafts for your home.
What other social platforms are you currently obsessed with? Let us know in the comments below!